TIPS
AND TRICKS
Step
1:
Before even thinking about meta tags and robots, you
must pick five keywords or 5 keyword-phrases to
focus on. You want these text bits all over
your pages. If your site is simple, use these
five on every page. If you have a large site,
pick 5 for each page.
You want to use them in sentences, and use them
logically. Do not just place them all over the
website. If need be, use the "alt"
text for images.
Now you want to use them in your META
description
and META
title
of your page. Go to your HTML view and use
your keywords.
Next step is META keywords. Look at your pages
and grab the text that you want people to find you
by. Also think of adding your location in the
meta keywords. You can also put incorrect
spellings of the words here, (you have misspelled in
the search engine too, right?) Do
not
place similar words together. Say you have
"bbq accessories" and "bbq
tools" , add a few different keywords between
these two phrases.
One
vital thing to remember:
if you have large pages containing alot of text,
keep in mind that your keywords and phrases should
be in the top
100 words!!!
...more
steps coming soon...
ROBOTS
??What
is a search engine robot?
When you submit your site to a search engine, the "robot" or
"spider" will send a request to your website in
order to "grab" text from your pages. The
information that the robot grabs will be stored in a
database and will be called up in a search.
These robots update their database every 2-8 weeks,
so all new content you add to your site will come up
in the search engine about 2-8 weeks after you add
it (depending on the timeframe of their regular
indexing).
Most robots will only index text/HTML pages. If you have graphics on your site
in which text is presented, robots will not grab
that text from your site. Make sure that you
have actual text/HTML that includes your
keywords. Robots also cannot "grab"
information from most dynamically generated database
sites.
Robots
will not index pages that are not linked within your
website. If you have pages on your server that
are not linked to a main page of your site, the
robot will not find it.
You
can "tell" the robot not to index a
certain page, and to not follow the links on that
page. Insert a meta tag in the head of that
page that looks like this:
<META name="ROBOTS" content="NOINDEX,NOFOLLOW">
So
think of it this way: you submit your URL to the
search engine, the robot "walks" through
and follows every link from the first page, to the
second page, and all the links on that page, until
it grabs every linked page. A
"robot" is a great visitor! It looks
at everything you have on your site! ;-)
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